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Taking a SWOT at the World

You are going to establish a brand for yourself.  The brand should reveal your mission, your values, your dreams, and an essential spirit of yourself.  To aid in this, you will use the SWOT Model found in Chapter 10 (p. 330-331) included below. (SWOT ANALYSIS)

Your project will have several components:

Cover page: should include with your name, the course title (PHIL 1123 – EW03F), the due date of this assignment, and one word that describes your life bolded and centered on the page.

Page 1: A self- evaluation, addressing each of the components of the SWOT model.  Each component should have at least 5 bullet points.

Page 2:  You will create a small logo that reflects your SWOT analysis. The logo should be your own creation and should not be taken from or based on another logo or online image. Below the logo, briefly explain the components of the logo and why you chose them.

Page 3:  You will create a slogan that reflects your SWOT analysis. Below the slogan, briefly explain why this has meaning to you and how it reflects your SWOT analysis.

Pages 4-5:  You will write a vision statement (that is expressed as a life mission).  Your vision statement should contain the following components:

a.  My Aspiration

b.  My Mission

c.  My Values

d.  My Motto

Aim for a complete paragraph for each component.

Page 6:  A one page self-reflection on the absolute most important aspect of your life.  Tell me what are its roots, who it affects, what will it look like in the future, and why you need it.

The project should be saved as a .doc, .docx, or PDF document. It should be uploaded with all 6 pages in one single document/file, not as 6 separate files.

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