For the third milestone of your final project, submit an overview of the communication tool and media campaign plan. Identify relevant audiences for your media campaign and how you plan to interact with them. Provide the critical information that you need to disseminate to the population at risk (primary audience). Identify other relevant audiences (secondary or tertiary) and discuss how information prepared for them may differ.

Discuss considerations for presenting appropriate information to the relevant audiences including elements of health literacy and numeracy (e.g., communication skills, knowledge, culture and English language proficiency specific, representative heuristic). Review research on the theories used to predict persuasion and guide behavior change that might be appropriate for communicating this critical information to your target audience(s) and describe how you will incorporate these in your communication strategy.

Discuss the communication tool that will be the most effective for disseminating the information that will be used in your media campaign (e.g., social media, news article, report card, PSA). Explain why this tool will be an effective means of communication for the chosen health topic with the targeted population.

Discuss legal and ethical standards and policies that must be considered in developing the media campaign and how these apply to your population at risk. Propose potential partners in your campaign and how you might involve them.