Prepare a written research proposal based upon a research question attached
The student should identify a research question, or questions, that relate to the students work environment or career field (auto industry/ car sales). For the proposal assignment, the student is not required to actually gather data, analyze the data, and complete the research report (data gathering and analysis is often a costly and time intensive process whose proper executive goes beyond the scope of this course).
But the report should identify relevant data gathering methods that could be employed to answer the research question posed. The research proposal may be approached as a small-scale internal proposal, a large-scale internal proposal, a small-scale RFP, or a large-scale RFP. Whichever of the four basic approaches the student selects, the research proposal should at a minimum include the following elements:
– An executive summary
– The problem statement
– The research objectives
– The importance/benefits of the study
– The research design (including information on sampling design, data collection design, measurement instruments, etc.)
– The nature and form of results
– The schedule
